Bachpan Manao With EkStep and NDTV

Children learn best through joy and play, Let them celebrate childhood, their way

बच्चों को हंसते-खेलते सीखने दो,
उन्हें बचपन मनाने दो

Play is the heart of early childhood. But screens often get in the way, taking time away from play, which brings learning, growth and joy!

Less Screen More Play

By taking this pledge, you join a community committed to reducing screen time and bringing more play into children’s lives.

Thank you!!

PLEDGES TAKEN

Play is the ultimate cheat code for joyful learning! It has the potential to unlock a range of learning opportunities

Find tips, tools, and resources here to help you on this journey.

is social mission for early childhood.

There are three main areas to understand and act on:

THE OPPORTUNITYThe First
3000 DaysAn unmatched and urgent opportunity for growth and learning.
THE HOWJoyful
LearningGrowth and learning is best unlocked through joy and play.
THE WOWAll-Round
DevelopmentSuch a foundation helps our children and nation thrive.

Together, we can make the most of this early childhood opportunity.

Click here to learn more about Bachpan Manao and the organisations behind it.

Bachpan Manao is an invitation from EkStep Foundation and NDTV.

Show Your Love

"Play is essential for all children, everywhere. Play is more than just fun. It's a powerful tool for learning, exploration, and building a happy, healthy future. Praise them, stay enthusiastic, appreciate and encourage them."Sunisha AhujaEducation Specialist (Foundational Learning) UNICEF India
"Play is the foundation of future learning. It builds curiosity, creativity, social skills and all-round development. With the National Education Policy (NEP) 2020 endorsing a play-based approach to education for young children, the time is now right to implement this."Rukmini BanerjiCEO, Pratham Education Foundation
“Play comes naturally to a child as it is an essential and inborn ingredient for the child's brain growth. Depriving a child of play opportunities is nothing short of depriving them the right to grow and develop.”Venita KaulProfessor Emerita-Education, Ambedkar University Delhi
"Play is a primal, instinctive learning process for children. An unstructured exploration, it helps develop their cognitive, social, and emotional skills holistically. And children know how to play. Attempting to teach ‘play’ is like instructing a fish to swim or a bird to fly!"Reva Jhingan Malik Co-Founder, Primalise