Lauding the Bachpan Manao campaign, Actor Vikrant Massey highlighted how, in mega-cities, children aren't often seen playing outside due to lack of space and a subconscious shift in lifestyle. Massey expressed disappointment on the increasing screen times among children, contributing to problems like widespread Vitamin D deficiency and adverse long-term effects. An initiative like Bachpan Manao would help curb this problem, the actor added.
