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Children learn best through joy and play, Let them celebrate
childhood, their way
बच्चों को हंसते-खेलते सीखने दो,
उन्हें बचपन मनाने दो
Play is the heart of early childhood. But screens often get in the way, taking time away from play, which brings learning, growth and joy!
Less Screen More Play
By taking this pledge, you join a community committed to reducing screen time and bringing more play into children’s lives.
Thank you!!
PLEDGES TAKEN
Play is the ultimate cheat code for joyful learning! It has the potential to unlock a range of learning opportunities
Find tips, tools, and resources here to help you on this journey.
ACCESS RESOURCES
Thank You!
For being part of a community committed to reducing screen time and bringing more play into children’s lives.
“As parents and caregivers, let’s make time to play and learn with our children, making it a priority for every child everywhere.”Kareena Kapoor KhanActor & National Ambassador, UNICEF India- “Going out, playing with friends, and having a good time with family are important for children because they help in overall development and support their mental, physical, and emotional well-being.” Ayushmann KhurranaActor & National Ambassador, UNICEF India
- "I feel that childhood can only be enriched when you get a chance to step out of your house, meet other children too, and enjoy the outdoors. It’s important to celebrate childhood as you grow."Shabana AzmiActor
- “Play is not a luxury. It's an essential part of a child's ability to both survive and thrive.”Cynthia McCaffreyRepresentative, UNICEF India
- "All parents say that children should get good marks. I believe that achieving good marks also requires physical strength and good blood circulation. Playing outside is essential for brain activity."JyothikaActor
- "Never pressure your child about anything or force them to do something, because the more you do that, the more reluctant they will become." Rishab Rikhiram SharmaMusician
- "I learned about the wonderful campaign, Bachpan Manao. It highlights the importance of a child's first 3,000 days, up to age 8 emphasising that play is essential."Darsheel SafaryActor
- "We know education is important, but so are play and sports, as they keep you refreshed, active, and energetic. They support both physical and mental development.”Guranshi SharmaBadminton Deaflympics Gold Medallist, UNICEF India Youth Advocate
What Data Can See, And What It Cannot, In Children's Lives
The article critiques the growing reliance on data in education systems while emphasizing its boundaries
Children Learn Through Attention Before They Learn Through Instruction
Children learn not just from what we teach, but from how we attend. They watch our faces and sense our focus—or lack of it
The Skills That Sustain Us Begin Long Before School
Education obsesses over curriculum. But early foundations? Built through human moments—like an adult returning as promised. That's trust
Eight Wonders Of Childhood: Bachpan Is Gr8 Shares Simple Parenting Guide
EkStep's toolkit celebrates 8 wonders (play, stories, nature) with easy activities: peek-a-boo for toddlers, gardening for 3-6s. No pressure - just joy in routines
A Banyan Tree, A Playground, And A 'Pod for Happiness' That Reimagined Village Life
Pod for Happiness is more than a playful shelter. It is a powerful idea that happiness grows where children are seen, heard, and included
The Power Of Lullabies: A Legacy Across Generations
A lullaby, or cradle song, is a soothing song or piece of music sung or played for children to help them sleep
Bachpan Ka Tyohaar: Celebrating The Joy Of Childhood
Bachpan Ka Tyohaar celebrates childhood and encourages communities and Anganwadi centers to plan activities for children
First Songs: A Language And Literacy Bridge
Lullabies in home languages, enriched with subtitles are emerging as a powerful tool for early education in school and brain development
Play Is Not A Luxury: The Playground Crisis In Indian Schools
In India, 62% of government schools lack playgrounds, denying children a healthy childhood. Prioritising play invests in their bright future
Bachpan Manao Sabha - A Get-together To Celebrate Childhood
Bachpan Manao Sabha celebrates the joy and power of early childhood and helps educators share their stories of transformation from the ground up