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Children learn best through joy and play, Let them celebrate
childhood, their way
बच्चों को हंसते-खेलते सीखने दो,
उन्हें बचपन मनाने दो
Play is the heart of early childhood. But screens often get in the way, taking time away from play, which brings learning, growth and joy!
Less Screen More Play
By taking this pledge, you join a community committed to reducing screen time and bringing more play into children’s lives.
Thank you!!
PLEDGES TAKEN
Play is the ultimate cheat code for joyful learning! It has the potential to unlock a range of learning opportunities
Find tips, tools, and resources here to help you on this journey.
ACCESS RESOURCES
Thank You!
For being part of a community committed to reducing screen time and bringing more play into children’s lives.
“As parents and caregivers, let’s make time to play and learn with our children, making it a priority for every child everywhere.”Kareena Kapoor KhanActor & National Ambassador, UNICEF India- “Going out, playing with friends, and having a good time with family are important for children because they help in overall development and support their mental, physical, and emotional well-being.” Ayushmann KhurranaActor & National Ambassador, UNICEF India
- "I feel that childhood can only be enriched when you get a chance to step out of your house, meet other children too, and enjoy the outdoors. It’s important to celebrate childhood as you grow."Shabana AzmiActor
- “Play is not a luxury. It's an essential part of a child's ability to both survive and thrive.”Cynthia McCaffreyRepresentative, UNICEF India
- "All parents say that children should get good marks. I believe that achieving good marks also requires physical strength and good blood circulation. Playing outside is essential for brain activity."JyothikaActor
- "Never pressure your child about anything or force them to do something, because the more you do that, the more reluctant they will become." Rishab Rikhiram SharmaMusician
- "I learned about the wonderful campaign, Bachpan Manao. It highlights the importance of a child's first 3,000 days, up to age 8 emphasising that play is essential."Darsheel SafaryActor
- "We know education is important, but so are play and sports, as they keep you refreshed, active, and energetic. They support both physical and mental development.”Guranshi SharmaBadminton Deaflympics Gold Medallist, UNICEF India Youth Advocate
Play Is Not a Luxury. It Is Infrastructure
Play is not a luxury - it's essential infrastructure for every child. Giving kids time, space and permission to play builds the brain's core
We Are Designing Childhood. We Should Act Like It
AI that replaces human attention can quietly take from children's development. The simple test: does the tool strengthen human relationships - or compete with them?
NDTV, Voices of Play & Bachpan Manao Initiative Brings Children Together To Draft India's First National Play Manifesto
Children across 10 states contribute drawings, stories and reflections as part of the Voices of Play initiative
From Montessori To Play-Way: Bachpan Manao Looks At Learning Beyond Books
Bachpan Manao's latest offering looks at why curiosity and hands-on learning matter in a child's early years
Rediscover Everyday Childhood With The Bachpan Is Gr8 Toolkit
A gentle reminder that the magic of childhood already exists in everyday moments
From Play To Nature: Neha Dhupia On What Shapes A Child's Early Years
Neha Dhupia shares Bachpan is Gr8 tips: Free play sparks creativity, grandparents foster confidence, play builds skills, and nature with quiet time nurtures growth
Technology Should Help Children Think, Not Think For Them
AI in education will help spark kids' thinking, don't replace it. Support struggle, free teachers, enable offline equity
What Data Can See, And What It Cannot, In Children's Lives
The article critiques the growing reliance on data in education systems while emphasizing its boundaries
Children Learn Through Attention Before They Learn Through Instruction
Children learn not just from what we teach, but from how we attend. They watch our faces and sense our focus—or lack of it
The Skills That Sustain Us Begin Long Before School
Education obsesses over curriculum. But early foundations? Built through human moments—like an adult returning as promised. That's trust