The Focus For Us Internally Is On Changing Lives: GiveIndia's Priyanka Prakash

Priyanka Prakash, Head - Online Giving, Marketing and Partnerships, GiveIndia at the #CaringForIndia telethon explained their process of starting a fundraiser. She said that they have had people come in from varied background, who have seen a different kind of financial distress. The focus for us internally, is on changing lives, Ms Prakash added.