The Cycle Of Change Telethon
The Cycle Of Change Telethon


Cycle For Change: Take the First Step Towards Clean Air

7 million people die prematurely every year because of exposure to air pollution. Nine in ten people globally don't have access to clean air. Research shows that people's lives are shortened by an average of nearly 3 years because of air pollution of one sort or the other. So this is another global catastrophe growing more and more severe by the day. NDTV and Hero Cycles campaign #TheCycleOfChange comes full circle, this time to 'Cycle For Change' with a motive that we have to take responsibility for the air we breathe into our own hands – before it's too late.

About The Campaign

About The Campaign

On May 2, 2020 - Hero Cycles & NDTV came together to ask the question, how do we keep the blue skies & clean air from slipping away? How can we maintain the change of lockdown? You heard our guests warn us of the perils of pollution and you heard them offer solutions – clean energy & clean transportation.

Exactly 7 months later, what you heard on our show has proved to be prophetic. Now, people are going to work, they are out on the roads. Cars, buses, motorcycles, auto-rickshaws are jostling for space with an even greater ferocity than before. NDTV and Hero Cycles campaign #TheCycleOfChange comes full circle, this time to ‘Cycle For Change’ with a motive that we have to take responsibility for the air we breathe into our own hands – before it’s too late.

Latest Videos




Quote Unquote

  • Anil Kapoor
    We have to educate the masses on the advantages and disadvantages of this pandemic. COVID-19 is about lungs so cleaner the air the better it is. Anil KapoorActor & Producer
  • Kalki Koechlin
    The lockdown has given us a chance to think and see cleaner air and environment. I hope we find ways in which we can reduce our emissions.Kalki KoechlinActress & Writer
  • Sunita Narain
    We have seen dramatic difference in air quality but not in water pollution. We can't depend on lockdown for clean air.Sunita NarainDirector General, Centre For Science And Environment
  • Divya Dutta
    Earlier we could only see airplanes but now we see birds like sparrows and parrots. We need to balance all our activities to be able to beautifully co-exist.Divya DuttaActress & Model
  • Zayed Khan
    Sometimes it is important to take sun, go out, take a walk and take some fresh air. The idea is to keep the mind and body fit for the balance.Zayed KhanActor & Producer
  • Nitin Gadkari
    As a transport minister, I want to push for the use of bicycles and their advantages. We need to adopt cleaner fuels. Nitin GadkariUnion Minister Road Transport

In Pics

About The Partner

About The Partner


Hero cycles is a part of The HMC Group which has a $ 1.2 bn asset base and over 7,500 employees across the globe.

Incorporated in 1956, Hero Cycles Limited is the largest cycle manufacturer in the world. The company has a manufacturing capacity of 7.5 million cycles per year, with its units in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP).

The company has a state-of-the-art manufacturing facility in Sri Lanka as well. In addition to this, the group has a Global Design Center in the UK and owns Avocet Sports in the UK, HNF - a highly specialized high end electric cycles brand in Germany and FireFox Bikes in India.

While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European cycle market, the acquisition of Firefox Cycles was a strategic move to cement its position in the fast-growing premium bicycling segment in India. The recent acquisition of HNF gave Hero Cycles entry into the specialized electric cycles in Germany and its design capabilities which can be leveraged to cater to the world demand.

Hero Cycles is a leader in both the standard and special cycle segments in India, with an overall market share of about 40%.

The company is equipped with state-of-the-art infrastructure and the most modern machinery. A nation-wide distribution network with over 3,000 dealers and the favorable location of its plants near vendors support its operations and facilitate competitive pricing of its cycles.

Hero Cycles also exports to various countries in Middle East, Africa, Asia and Europe.