Amol Wadhwani of The Pedal Enthusiasts in Indore talks about their initiative where people were encouraged to take up a challenge of cycling 10 km/day and submit proof of it to get certificates medals and posters with their photographs to share on social media. Mr Wadhwani says that the idea was to encourage people to view cycling as more than a fun activity for just fitness and inculcate it as a habit for commute.
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