Speaking about the campaign's vision and the road ahead, Ravi Bhatnagar, Director - External Affairs and Partnerships, Reckitt, South Asia, said, "At Reckitt, we are driven by the purpose of creating a cleaner, healthier world, and the debut of Hygieia at the World Economic Forum 2025 in Davos reflects this commitment. Hygiene is a universal need that transcends borders, beliefs, and cultures and serves as the foundation of good health, preventing disease and promoting sustainability. 'Hygieia For Good Hygiene', our AI-powered WhatsApp chatbot, will provide accessible, science-based hygiene knowledge in 22 Indian and three international languages - French, Spanish, and Mandarin - empowering communities globally. This milestone aligns with India's vision of Viksit Bharat 2047 and reinforces our mission to build a healthier, more conscious, and sustainable world - where hygiene unites us all."