Dettol Banega Swasth India At Davos 2025: Pioneering Global Health Initiatives For A Sustainable Tomorrow

Launch of 'Hygieia For Good Hygiene' - AI-Powered WhatsApp Bot: Hygieia For Good Hygiene, the groundbreaking AI-powered WhatsApp chatbot, made its international debut at Davos.

'Hygieia For Good Hygiene' was launched in India on October 2nd last year, at the launch of the 11th season of NDTV Dettol Banega Swasth India.

The aim of the tool is to deliver accessible, science-based hygiene knowledge to people worldwide.

The chatbot is available in six Indian languages-English, Hindi, Tamil, Telugu, Kannada, Gujarati and Odia-ensuring inclusivity for diverse linguistic groups. At Davos 2025, Hygieia goes global with 3 international languages- Spanish, French and Mandarin. Hygieia is set to empower millions with the tools they need to improve hygiene practices globally.

The campaign also unveiled Dettol #BanegaSwasthIndiaPledge on health and hygiene - A movement towards achieving the vision of Viksit Bharat @ 2047. The pledge was endorsed by the most influential dignitaries committing to the cause of cleaner, healthier, and climate-conscious world.

Devendra Fadnavis, Chief Minister of Maharashtra, C. R. Patil, Union Minister of Jal Shakti, Chirag Paswan, Minister of Food Processing Industries, Smriti Irani, Former Union Minister, and Bhumi Pednekar, Actor & Climate Warrior, all took the Dettol #BanegaSwasthIndiaPledge, committing to a healthier planet. They applauded the campaign for driving transformative change in society and its growing global impact.

Gaurav Jain, EVP Regional Director, South Asia, Reckitt, takes the Dettol #BanegaSwasthIndia pledge, highlights Reckitt's commitment to a healthier and more hygienic India.

Speaking about the campaign's vision and the road ahead, Ravi Bhatnagar, Director - External Affairs and Partnerships, Reckitt, South Asia, said, "At Reckitt, we are driven by the purpose of creating a cleaner, healthier world, and the debut of Hygieia at the World Economic Forum 2025 in Davos reflects this commitment. Hygiene is a universal need that transcends borders, beliefs, and cultures and serves as the foundation of good health, preventing disease and promoting sustainability. 'Hygieia For Good Hygiene', our AI-powered WhatsApp chatbot, will provide accessible, science-based hygiene knowledge in 22 Indian and three international languages - French, Spanish, and Mandarin - empowering communities globally. This milestone aligns with India's vision of Viksit Bharat 2047 and reinforces our mission to build a healthier, more conscious, and sustainable world - where hygiene unites us all."

Ravi Bhatnagar, Director - External Affairs and Partnerships, SOA, Reckitt, takes the #BanegaSwasthIndia pledge, furthering Reckitt's vision for a healthier India.