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Craft and handloom sectors are two areas where India has something that no other country has. We have this wonderful asset and we should be investing in it.Laila TyabjiChairperson & Founder Member, Dastkar- If you want a good future for the society and economy, treat handloom as a sector which needs to be invested in.Prasanna HeggoduTheatre Director & Founder, Charaka
- Tourism in our country can encourage visits to handloom units, People can see how talented these weavers are. India should be taking pride in this legacy we have.Anita DongreChief Creative Officer at the House of Anita Dongre
- COVID-19 pandemic is a classic example that we have to think long term. Diwali will come and go but our artisans will be here.Ferose V RSenior Vice President and Head of SAP Academy for Engineering
- The campaign Handmade, Dil Se, I think is a wonderful initiative, it says it all. Because what artists do is make it dil se. This just focuses our attention on that very important aspect, which we might otherwise forget.Malavika SarrukaiDancer & Choreographer
- Weavers need work, they don't need charity form anyone. In Varanasi, we met excellent weavers who had no work, their children were malnourished. But no one asked for money, they said give us work.Ratna KrishnakumarFounder, Aranya Natural & Managing Trustee, Srishti Charitable Trust
- Artists have created new stories on the impact of pandemic. They have collectivised and are taking forward their craft with tremendous resilience.Ananya BhattacharyaDirector, banglanatak dot com
- Thank you NDTV and Rang De - NDTV for giving us time, Rang De for making my job easier. They have got artisans right on our finger tips. Nimesh SumatiCo-Founder, Caring Friends
- If we all use handmade products more, then it will be useful for both us and the weavers. In the long run, hand woven clothes last much longer.Vidya BalanActor
- Habba let people make conspicuous decision of buying handmade. It has been most enriching part of our lives.Smita NKCo-founder, Habba
- Especially today during COVID, it is important to support craft persons. They are not getting business, it is tough for craft to survive in this period. Ram NKCo-founder, Habba
- Artisans have the potential but we never gave them respect, and what they deserve, all this while artisans have been working for survival. We have to bring their pride back rather than giving work in the sense this is what you earn. Atul JohriFounder, Atul Johri Designs
- Make in India is not just about setting up factories, it is also about supporting the millions of families of the artisans. Industry has to be empathetic towards the artisan so that they get rewarded with empathy.Vinita BaliBoard Of Directors, Cognizant Technology Solutions
- There is a need to address the issue of marketing for artisans and craft persons to grow. The artisans have always been dependent on Bazaars and Hatts to sell their art but with the Coronavirus pandemic, there is no season for the market.Gita RamChairperson, The Craft Council Of India
- In the past 75 years, we have been concentrating on providing for Sensex, the corporates etc and have forgotten the artisans. We have to redesign our jobs and future in such a way that it also helps the environment.Dr Ashok KhoslaFounder, Development Alternatives
- We need to create a unified environment for our artisans. We have to focus on the idea of embracing the 'handmade'. On the last mile, handmade is very important.Sanjay PurohitChief Curator, Societal Platform
The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. Many in fact, have turned to manual labour to sustain themselves and their families. Our artisans and weavers do not need handouts. They need work and orders for them to continue their craft. This festive season, we invite you to stand in solidarity of our artisans and weavers by buying handmade in India.