At the #HandmadeDilSe telethon, Vinita Bali, Former MD of Britannia shared two easy ways for corporates to support local artisans and people involved in crafts. Ms Bali suggested corporates to buy handlooms and gift frontline workers fighting COVID-19 pandemic. She said, 'that way we are validating both what weavers and artisans have done and saying thank you to people who have kept us safe.' Ms Bali also emphasised on the need to be empathetic towards artisans and their work.
