Herbalife has teamed up with NDTV to launch the ‘Nutrition Matters' campaign, a new initiative focused on the essential role of nutrition in daily life. The campaign highlights the importance of balanced diets, holistic wellness, and community-driven health approaches.
Host Nayan S. Parekh addressed the global health crisis caused by sedentary lifestyles and non-communicable diseases. She stressed how poor dietary habits contribute to this crisis, calling nutrition “a powerful tool to manage and prevent illnesses.”
With over 40 years of expertise in health and wellness, Herbalife takes center stage in this campaign. Ashutosh Kumar Mittal, Director of Quality Control at Herbalife, provided insights into the company's product development process. He emphasised that Herbalife employs over 300 scientists, including 50 PhDs, who work tirelessly to develop scientifically-backed nutritional products.
He further elaborated on Herbalife's unique approach to product development, starting from concept to rigorous testing in state-of-the-art facilities. The integration of Ayurvedic knowledge with modern science is a standout feature
Herbalife has Ayurvedic scientists and formulation scientists working together. This ensures our products are consumer-friendly, safe, and rich in nutritional benefits, Mr Mittal said.
This commitment to science is evident in Herbalife's R&D facility, where traditional ingredients like turmeric, brahmi, and tulsi are integrated with modern formulations. The Ayurvedic scientists identify the right ingredients, and formulation scientists use modern tools to make them consumer-friendly.
Herbalife's R&D facility integrates traditional ingredients like turmeric, brahmi, and tulsi with modern formulations, ensuring products are both effective and accessible.
The campaign also offered a behind-the-scenes look at Herbalife's stringent quality control protocols. Mittal detailed how the company adheres to Good Manufacturing Practices (GMP) to maintain high hygiene standards. He noted the importance of analysing trace minerals and potential contaminants to ensure product safety, as well as conducting sensory tests to perfect flavour, aroma, and texture.
The discussion also touched on Herbalife's innovative stability chambers. Designed to simulate diverse climatic conditions, these chambers allow the team to test product durability and shelf life rigorously. “So this chamber we are maintaining at 40 degree centigrade and 75 per cent humidity. So here the products are stored for the six month and the six month data will give me the shelf life extrapolation of 24 months,” Mr Mittal noted.
Herbalife's quality assurance process follows a stringent “Seed to Feed” policy, which ensures that every ingredient undergoes multiple levels of testing.
"We test at the farm, during processing, and again at our manufacturing site,” Mittal shared. “So at Herbalife globally we follow the quality philosophy based on the seed to feed policy. The concept is so whatever the ingredient I am using in my product at the form label, we qualify these ingredients,” said Mr Mittal.
Ashutosh Mittal added that post-market surveillance testing is also a standard practice. We pick products from warehouses or consumer locations and test them again to identify discrepancies caused during transport or storage, he claimed.
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