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Despite Floods, Kerala Tourism Nets Over Rs 36,000 Crore In 2018

Despite Floods, Kerala Tourism Nets Over Rs 36,000 Crore In 2018
Growth has been achieved against adverse factors such as the century's severest deluge said Mr Surendran.

The domestic and foreign tourist arrivals in Kerala has witnessed a healthy increase, coupled with a record revenue earning of over Rs 36,000 crore in 2018, indicating that tourism sector has rebounded quickly after the devastating August floods.

Kerala netted a record revenue of Rs 36,528.01 crore from the tourism sector last year, clocking an increase of Rs 2,874.33 crore.

Over 16.7 million tourists visited the state in 2018 as against 15.76 million the previous year, recording an increase of 5.93 per cent, a government press release said.

Of the total footfalls, 1.09 million were foreign tourists, who visited the state that has been rated as one of world's must-see destinations by international media and bestowed with coveted honours by premier tourism fairs across the globe.

The share of revenue from foreign visitors touched Rs 8,764.46 crore, during the period that also saw a spurt in arrival of domestic tourists as well.

Domestic tourism sector also gained during the period with visitors exceeding 15.6 million, showing an increase of 6.35 per cent.

Significantly, in the first quarter of the year upto March 31, tourist arrival in the state recorded an impressive 12.3 per cent growth in the case of foreign visitors and 20 per cent in the case of domestic tourists.

The Nipah outbreak in some parts of the state in May and the crippling floods in August led to a fall in arrivals. This trend, however, was quickly reversed thanks to the efforts of the state government and Tourism Department, putting back the sector firmly on the growth trajectory.

"It is significant that the number of tourists who visited Kerala almost touched half the state''s total population.

This impressive growth has been achieved against adverse factors such as the century's severest deluge," said Tourism minister Kadakampally Surendran.

The UK accounted for the largest number of foreign visitors of over 200,000, followed by the US, France, Germany and Saudi Arabia.

The number of visitors from other European countries like Sweden and Italy also increased during the period.

"It was through hard work and determination of the Tourism department, tourism trade and the coordinated efforts of other departments that the state had been able to achieve this impressive growth," Tourism Secretary, Rani George said.

The campaign mounted through the media, including social media platforms, also played a vital role in this success story, she noted.

Tourism Director P Bala Kiran said the tourist arrivals in the state last year had been both "inspiring and impressive".

"We are sure the state will be able to achieve better results this year on the strength of attractive products and new projects conceived and implemented by the government."

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Why Kerala Needs Your Support

Kerala has been hit by the worst floods in a 100 years. The Kerala Government estimates Rs 21,000 crore will be needed to rebuild the state. The funds are required to rebuild hundreds of flooded villages, thousands of damaged and destroyed homes and 10,000 kilometres of ravaged roads.
This Onam as Kerala struggles to rebuild after the most devastating floods in a century, NDTV has organised a special telethon to raise funds for Kerala. We have specific goals - to enable the rebuilding of villages in the worst-affected districts and provide immediate assistance in terms of rehabilitation and food kits to people in the worst affected areas . All donations will go directly to our partner NGO Plan India.
Our focus will be coverage that makes a difference, stories with a heart, standing by people and making their experience a shared one to effect change.   
NDTV chose to report on this massive crisis with unwavering focus and commitment; having done that, now we look, as NDTV always does, to go beyond the news and make a difference to people's lives.


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