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"Kerala's Black Friday": Videos From Mall's Midnight Sale Shocks Twitter

Incredible footage was seen from the Thiruvananthapuram and Kochi outlets of the mall.

When Lulu Mall asked their customers to "lose themselves" in a midnight sale, they did not anticipate the sheer volume of people that would flood into their outlets.

Thousands of shoppers made their way into the mall to avail of a special 50 per cent discount, videos of which left the internet bewildered. The mall was open for the public from 11:59 pm on 6 July till the dawn of 7 July.

Incredible footage was seen from the Thiruvananthapuram and Kochi outlets of the mall with thousands of people either scrambling to get to the best deals or waiting in never-ending queues. Videos shared on Twitter showed the mall staff unable to control the frenzied crowds. They were pushed to the side as the swell of shoppers entered.

 Another video showed slow moving shoppers occupy every inch of the mall's staircases.

A Twitter user compared the rush to the chaos of demonetization, while another to the launch of Ikea in Bengaluru. "This is mad rush or are stores are giving everything for free? Same thing happened in B'lore IKEA opening day," he said.

During the Ikea launch, people had to wait in queue for around three hours and it became difficult for the security to manage the crowd. By 6 pm on Saturday, the footfall was so high that the store had to make an announcement on Twitter.

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Kerala has been hit by the worst floods in a 100 years. The Kerala Government estimates Rs 21,000 crore will be needed to rebuild the state. The funds are required to rebuild hundreds of flooded villages, thousands of damaged and destroyed homes and 10,000 kilometres of ravaged roads.
This Onam as Kerala struggles to rebuild after the most devastating floods in a century, NDTV has organised a special telethon to raise funds for Kerala. We have specific goals - to enable the rebuilding of villages in the worst-affected districts and provide immediate assistance in terms of rehabilitation and food kits to people in the worst affected areas . All donations will go directly to our partner NGO Plan India.
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