From reintroducing ancient martial art forms like "Gatka" in Haryana to organising community games such as "Turai Kar" in Kashmir, USHA is not only promoting physical well-being but also reconnecting communities across India with their forgotten traditional sports. Take a look!
India boasts a rich tapestry of traditional sports, yet we have lost connection with our vibrant sporting heritage, with many sports teetering on the verge of dying. To revive these forgotten sports activities, Usha has taken the initiative to promote a diverse array of traditional sports across India, with the help of women from Silai Schools.
The women associated with the Usha Silai Schools have taken a lead role in organising, promoting and participating in sports and community events. In a concerted effort to foster the holistic well-being of the community, these women recently organised a Yoga camp for the women residing in Saswad in Pune, Maharashtra.
Gatka is a combat sport involving stick fighting using wooden sticks called "Soti," which was originally practiced by Sikh warriors during the martial era of the Sikh Gurus. "Gatka" is now practiced by "Gatkabaaz" in which the opponent counters the attacker's moves, creating a dynamic interplay of offensive and defensive techniques accompanied by footwork patterns.
This forgotten sport is being revived through the Usha Gatka Championship organised in Haryana. The extraordinary women of the USHA Silai School are not mere onlookers; they actively participate in these rural sports events. Their determination and skill defy stereotypes and demonstrate that women are equally adept at achieving excellence, both within and beyond the realm of sewing machines. This underscores their ability to excel beyond their roles in sewing.
Traditional sports, such as Gatka, serve as gateways into cultural ceremonies, and time-honored traditions. This vibrant playground merges heritage with competition, empowering children to embrace their ancestral roots as they engage in sports activities. Thanks to the remarkable women of Usha Silai Schools, these traditional sports are reclaiming their significance in society, emphasising the importance of preserving cultural heritage through physical activities.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Used for both offense and defence, Karra Samu and Kathi Samu are incredibly dynamic and visually captivating martial art forms
Usha Play has teamed up with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel, and Prashikshan va Sanskrutik Seva Sanstha, Pune to revive an old indigenous sport of Maharashtra - Mardani Khel