Kushalta Ke Kadam
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About the Initiative

About the Initiative

Kushalta Ke Kadam in Season 5 has returned with new goals and vision. The new season will witness the establishment of partnerships with government, corporate and institutions. During the unprecedented situation brought upon the country by the COVID-19 pandemic and the subsequent lockdown, the new season salutes the Silai Heroes who have stepped up to not only help their own families sustain during the hard time, but also provided their students with skills and inspiration to earn a livelihood.  

 

Season 5 is an extension of the last year which witnessed the establishment of the new cluster in Kashmir, apart from the existing four clusters setup in 2018. The women from volatile Kashmir worked with well-known fashion designer Rohit Bal and got a unique opportunity to learn from him and make clothes for him. The work done by the Silai School women was presented at Lakme Fashion Week 2019. Season 4 also took the initiative beyond mainland and venture into the islands of Andaman & Nicobar, Lakshadweep and Sunderbans.

 

This year the focus is on taking the women’s journey beyond being upskilled and independent. In this new season apart from learning to sew, the focus is also to induce entrepreneurship culture in the rural areas.

 

Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011, Usha Silai Campaign has trained more than 5 lakh rural women within nine years, with over 23,000 Silai schools, spanning over 12,858 villages across India.

 

Usha Silai School is a community-based initiative with the aim of empowering village women to become entrepreneurs and teach sewing in their respective communities. More than one per cent from the sale of every Usha Sewing Machine is invested into this programme, thereby enabling all Usha customers to share their love with rural women. More than 10,000 women are being trained every day.
 

The women earn Rs. 3,000 per month on average, with salaries going up to Rs. 18,000 per month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.


The initiative ties in with the Government’s vision that has placed special emphasis on prioritising skill training and creation of independent livelihoods in the 12th Five-Year-Plan.


We bring you these stories of transformation and empowerment from the length and breadth of India.

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Adopt a Silai School

Do you want to be a part of the huge change that Usha Silai School is bringing about in the lives of millions of rural women? With just a simple click of a button, you can now contribute towards the opening of an Usha Silai School or support various other aspects of the school.

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Kushalta ke Kadam: Aiming for Independence Through Stitching
Kushalta ke Kadam: Aiming for Independence Through Stitching

Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School has empowered many rural women to support their family and send their children to school.

Kushalta ke Kadam: Aiming for Independence Through Stitching

The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.

Kushalta ke Kadam: Aiming for Independence Through Stitching

The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.

Kushalta ke Kadam: Aiming for Independence Through Stitching

With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.