The USHA Silai Training and Production Centres are central facility created especially for rural women to assemble, get trained in sewing and stitching and also make products for the market. The Bhagwan Singh Memorial Foundation in Punjab, SANKALP NGO in Odisha and Galaxy enterprise in Meghalaya are three such centres that are empowering the rural women and making a difference.
The training and production centre model came was established in 2015, and the benefit to the women associated with it was immediately apparent. The training and production centre is specially designed to give advance training of 15 days to women- 2 days mechanical and 13 days of sewing and stitching to the women.
As part of the training and production centre model, the USHA Silai School programme brings its expertise of specialised training, customised to the needs of the partner, which could be anything from bags and uniforms to accessories, garments and so on. The training is then given at two levels - basic and advanced - depending on the skill of the learners.
After training, Galaxy Enterprise appointed a coordinator to handhold beneficiaries and manage centre on a day-to-day basis. The women entrepreneurs received orders from the local market and delivered around 30 nighties in April this year, prior to the lockdown and collectively earned Rs. 12,000. Women at the production centre also stitched petticoats and earned Rs. 6000. Currently, an order of 50 frocks is in the final stage which will bring them Rs. 25,000.
NGO Sankalp, in collaboration with the USHA Silai school program is another organisation that is making efforts to create potential women entrepreneurs. The centre established by the NGO is the only skill development institute in 5 village panchayats. It has created 20 women entrepreneurs, and distributed 8,000 masks in nearby villages, free of cost during the height of the COVID-19 pandemic.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
The women of the Toda tribe practice an ancient form of embroidery which is deeply intertwined with their culture and heritage
To keep Khneng embroidery alive and empower women, the Meghalaya State Rural Livelihoods Society (MSRLS) has joined hands with Usha International Limited
The East India Fashion Week featured over 30 designers, which gave the women of the Usha Silai school an opportunity to connect with industry experts, helping them get a sense of the fashion industry
USHA hopes they will be able to capitalise on this advantage and that their continued intervention will turn Puducherry into a strong contender in the silambam circuit of India
USHA has been persistently promoting local traditions and culture around the country, whether through traditional forms of art and craft or indigenous forms of spor
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