The rural women of Uttar Pradesh, Odisha and West Bengal have undergone stitching and sewing training in USHA Training Centres, and learned new and traditional art forms of stitching garments. Most of these women are now financially independent and are imparting their knowledge to other women in their villages.
At Binita Bhatta's Silai school, the day starts with a hymn to Lord Jagannath. Ms Bhatta is not only helping other women stand on their feet but is also showing them a new way to live life. USHA gave a boost to mS Bhatta's skills in Chandua patch work. Now, she is not only writing a new story on the strength of these women, but is also rescuing other women from financial crises.
Chandua is synonymous with PipIli, in the Puri district of Odisha. It is an art form that is being kept alive in practically every household. It is a means of livelihood for many people, and now USHA is playing an important role in keeping this traditional applique work alive by training rural women.
Swarnlata Panda has been making Chandua art on clothes for the last 15 years, using embroidery to make new products and create new looks for clothes. After undertaking training with USHA for 9 days, Ms Panda is now teaching these skills to women from 11 families through the USHA Silai school. In fact, the Odisha government has now made her their own trainer.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Used for both offense and defence, Karra Samu and Kathi Samu are incredibly dynamic and visually captivating martial art forms
Usha Play has teamed up with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel, and Prashikshan va Sanskrutik Seva Sanstha, Pune to revive an old indigenous sport of Maharashtra - Mardani Khel