Kushalta Ke Kadam, an initiative by NDTV and Usha, has entered its eighth season with the aim to empower women from rural India, by fostering them with sewing and stitching skills through Usha Silai School. NDTV-Usha focuses on reaching out to women in villages near border areas and remote regions.
Durgarani, a native of Pakyong district, East Sikkim, is one of the beneficiaries of the Usha Silai School. She entered the world of sewing by a straightforward experiment in which she watched instructional YouTube videos to learn how to sew. Her name was then proposed by the village panchayat for a nine-day stitching training programme organised by Usha Silai School.
The training programme not only increased the confidence of Durgarani, Lalita Rai and other women, but it also led to the opportunity to take part in the East India Fashion Week in Guwahati, Assam in April 2023. The fashion week was curated by the Northeast India Fashion and Design Council. Usha's sponsorship of East India Fashion Week helped expand the programme's impact in the Northeast region.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
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