Several women around the country benefited from USHA's innovative ‘Adopt A Silai School' campaign during the COVID-19 pandemic, when the world had shut down and lakhs of people were trying to make ends meet. Because of the chances offered by the initiative, the 54 Silai Schools that were adopted during the course of the programme were able to weather the pandemic. Here's how the campaign has impacted the lives of women in need across the country's rural areas.
Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.
Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.
During the COVID-19 pandemic when people were struggling to earn a living, several women across the country benefitted from USHAs 'Adopt A Silai School' programme
With an increase in the number of Silai Schools across the country, a need for more trainers to deliver quality training was realised and this led to the concept of Master Trainers, which has now been in practice for a few years
Silai Hero Sweta Sudarshan is the face of the joint initiative of USHA and UNFPA to take life skills to women in rural areas
USHA has been training rural women in sewing and stitching for 11 years. Now, with UNFPA, it is providing life skill education to help them earn a better income
USHA and Balrampur Chini Mills Limited have come together to help women in rural areas from Uttar Pradesh to open their own USHA Silai Schools and become financially independent
USHA and Aavas Foundation have joined hands to promote skill development among rural women in Rajasthan, Gujarat and Maharashtra