Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encouraging them to become entrepreneurs by taking up sewing and training others in their respective communities.
Diparani from Assam's Mising tribe, sustains her household by sewing and training other women & girls. On learning about USHA's Silai School Intervention in Majuli, she joined the training to enhance her income. Today she earns eight thousand rupees, and what brings her the most joy is watching her skills reach the village through her students.
Rita Devi who hails from chotki Sandiya, Bhojpur district of Ara, Bihar had the urge to learn art forms and wanted to adopt new skills. Her wish came true as she got the opportunity to learn at Usha silai school. Today, Rita trains an ample amount of women about the sujani art and adds skills upon their fingers to script a revolution in areas where traditional form burns bright. Rita has truly shown that learning has no age.
Matilda Mary of Eraiyur, Tamil Nadu has come a long way from being a daily wager to becoming a self-employed tailoring and training entrepreneur. When Usha gave her a machine, she had set up a centre in the front yard of her house. She trained women from her village for a modest 500 rupees a month. Her quality of work and training became a massive hit and women from her village and the neighborhood flocked to her to get their dresses made and learn sewing.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Used for both offense and defence, Karra Samu and Kathi Samu are incredibly dynamic and visually captivating martial art forms
Usha Play has teamed up with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel, and Prashikshan va Sanskrutik Seva Sanstha, Pune to revive an old indigenous sport of Maharashtra - Mardani Khel