SIDBI (Small Industries Development Bank of India) under its flagship initiative Mission Swavalamban, has partnered with USHA for promoting entrepreneurship among rural women. The collaboration is venturing out for setting up 2,450 USHA Swavalamban Silai Schools which will be done in three phases across various villages of India. The objective of Mission Swavalamban is to shift the focus from job-seekers to job-creators.
There were many struggles in the life of Sandna Devi, before she could make a name for herself. She sought help from many people during time of her struggles, but it was her meeting with the head of the panchayat that proved to be the turning point in her life as he introduced her to the Silai School initiative.
Gouri Debnath was used to multi-tasking - from doing her tailoring work to make ends meet, to running the household and looking after her young son and aging mother. Joining the USHA Silai School Project in January 2014, as one of their trainees, brought new hope to her and her family. She says that today whatever she has been able to do is because of USHA and it is a matter of pride for her.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Used for both offense and defence, Karra Samu and Kathi Samu are incredibly dynamic and visually captivating martial art forms
Usha Play has teamed up with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel, and Prashikshan va Sanskrutik Seva Sanstha, Pune to revive an old indigenous sport of Maharashtra - Mardani Khel