Since its inception in 2011, USHA Silai School has been empowering women in the rural areas across the county by equipping them with the skill of stitching. This year, USHA International Limited strengthened its partnership with the state governments of Meghalaya and West Bengal with an aim to reach out to thousands of women and help them improve their lives.
In Meghalaya, USHA Silai School collaborated with Meghalaya State Rural Livelihoods Society (MSRLS), a state government's initiative under National Rural Livelihood Mission. The partnership is focused on training women in making cloth bags, an alternative to single-use plastic bags, which have been banned by the state government.
When the COVID-19 pandemic hit the country, women at training centres were provided with the training in stitching masks that comply with the central government's guidelines. According to R.M Kurbah, Deputy Commissioner, Ri Bhoi district, more than 4-5 lakh masks were stitched and distributed to the people under this initiative.
In West Bengal, USHA International Limited along with West Bengal Scheduled Caste, Scheduled Tribe and Other Backward Castes Finance and Development Corporation, established 3,500 new Silai Schools in 2019. To further strengthen the initiative in the state, 29 more Silai Schools have been set up under by the partners in villages near Bongaon which is at around 130 kilometres away from Kolkata.
Jyotsna, who is running a small tailoring business, has now started her own Silai school. She is currently teaching eight women and earn about Rs. 2,500 from stitching orders. Jyotsna who wishes to fulfil all the needs of her two daughters and provide them with better education, hopes to earn more once the ongoing COVID-19 pandemic is over.
40-year-old Sushmita Saha who lives with her husband and a daughter in Sherbazar village of South 24 Parganas suffered depression in 2017 after the death of her elder daughter. Sushmita's husband who has been into tailoring business for the past 22 years, motivated her to join the six-month tailoring course USHA Silai School to help her keep herself engaged. During the training, she developed a passion for stitching and has been successful in setting up the USHA Silai School in the area.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
The women of the Toda tribe practice an ancient form of embroidery which is deeply intertwined with their culture and heritage
To keep Khneng embroidery alive and empower women, the Meghalaya State Rural Livelihoods Society (MSRLS) has joined hands with Usha International Limited
The East India Fashion Week featured over 30 designers, which gave the women of the Usha Silai school an opportunity to connect with industry experts, helping them get a sense of the fashion industry
USHA hopes they will be able to capitalise on this advantage and that their continued intervention will turn Puducherry into a strong contender in the silambam circuit of India
USHA has been persistently promoting local traditions and culture around the country, whether through traditional forms of art and craft or indigenous forms of spor
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