USHA-NDTV Kushalta Ke Kadam has been working towards empowering women across India. This time they are making an effort to bring a change in the lives of tribal women by recognising their talent and nurturing their skills.
There are over 30,000 USHA Silai Schools in 17,000 villages, spread across 600 districts in India. From the world's largest river island in Assam to a small tribal village in Ladakh, the coming alive of the dreams and aspirations of the women of India are what transform this simple intervention into a lasting legacy.
Gram Utthan, an NGO has been working with USHA for the past 11 years in helping women from villages move ahead in life. Women are selected based on a little prior knowledge of sewing and their interest in opening a Silai school. Then the names of the candidates are shortlisted and shared with USHA. Once the list of selected candidates is finalised a training is organised after which the trained women open their own Silai schools.
NGO Gram Utthan and USHA, have opened new avenues of employment for Odisha's Salma Hemram. She is getting trained at the USHA Silai center, along with 15 other women. Salma now knows how to get ahead in life, thanks to the training program. She desires to teach these skills to the ladies in her village and generate employment for them.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Used for both offense and defence, Karra Samu and Kathi Samu are incredibly dynamic and visually captivating martial art forms
Usha Play has teamed up with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel, and Prashikshan va Sanskrutik Seva Sanstha, Pune to revive an old indigenous sport of Maharashtra - Mardani Khel