In 2012, USHA launched first Silai School in West Bengal, India's fourth-most populous state and by 2017 the program's success caught the attention of the West Bengal Scheduled Caste And Tribe Development Finance Corporation, which led to the life-changing initiative for thousands of women.
Today, around 20 per cent people of West Bengal live below the poverty line, with the majority located in rural regions. Only one out of 5 women in West Bengal completes her secondary education, which is lower than most states of the country. Yet, in the rural regions of this matriarchal state, women self-employment is 22 per cent ahead of men.
'I am independent now. I and my husband work to provide for our family and I am happy that I can support my husband financially. I have also earned a lot of respect in the society because of my work. Usha is starting another 3,500 schools in West Bengal and I am happy to get one to run', says 27-year-old Sampa Rai, of Dhapganj village that lies 100 kms south of Siliguri.
'People throw away the empty rice sacks or burn these, I buy it for Rs. 2 and make a bag from it. I sell the small bag for Rs. 10 and the bigger one for Rs. 20. After my training from USHA, I earn a lot more compared to what I was earning earlier. I want to keep learning and hope to earn even more in the future. I want to start more schools and make more profits. I have so many dreams', says Geetika.
Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.
Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.
USHA hopes they will be able to capitalise on this advantage and that their continued intervention will turn Puducherry into a strong contender in the silambam circuit of India
USHA has been persistently promoting local traditions and culture around the country, whether through traditional forms of art and craft or indigenous forms of spor
Yoga is practised worldwide by millions of people in many forms and variations. At its core, it is a mind-body practise combining physical posture, breathing techniques, and meditation for both health and relaxation
USHA has been joining hands with like minded partners as well as individuals to bring the benefits to as many women beneficiaries as possible
The North Western Railway Womens Welfare Organisation (NWRWWO) has been committed to working for the welfare of railway employees and their families. In addition to this Silai school, they have donated RO water plants and promoted sports in various regions
With the plastic ban in the state, the Meghalaya State Rural Livelihoods Society (MSRLS) saw this as an opportunity to curb pollution and create employment for women who could stitch cloth bags