India's traditional sports like Adimurai, Mardani Khel, and Karra Samu and Kathi Samu, are now making a comeback, thanks to Usha. Here is how Usha is promoting a healthy and active lifestyle while strengthening the community's legacy tied to these sports, with the active participation of Usha Silai School women.
Traditional sports play a crucial role in showcasing and preserving the essence of Tamil Nadu's cultural heritage. In Kanyakumari, "Adimurai" - a time-tested martial art form steeped in local history, is experiencing a resurgence with the support of Usha and the Lemuria Varmakalari Adimurai World Organization (VAWO).
In Tamil, the word "Adimurai" combines the words "adi" meaning "to hit or strike" and "murai" meaning "method or procedure." Mentioned in 400 BCE Tamil Sangam literature, Adimurai, practiced with armed Tamil martial arts nowadays, targets important Varma points, or pressure points, in the body and focuses mostly on self-defence.
"Mardani Khel" is a weapon-based Indian martial art, known especially for its use of the traditional Indian arms, "Patta" and "Vita", a sword and corded lance or spear. It was developed by Maratha warriors who were skilled in using special weapons and light armour specially made for their build and the hilly terrain of the relatively short builds.
And now, in contemporary times, the women of the USHA Silai School are playing a crucial role in promoting martial art, by participating in the organisation of the USHA State Level Open Mardani Khel Tournament. The tournament is about celebrating the spirit of their communities, fostering unity, and inspiring the younger generation to stay connected with their roots.
For the residents of Adilabad in Telangana, Usha rekindles the local love for "Karra Samu" and "Kathi Samu", an old-aged sword-fighting martial art that strengthens physical and mental prowess. As Usha's initiative revives these long-forgotten martial art forms, showcasing the rich heritage and talent of the region, it truly becomes a moment of celebration.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Used for both offense and defence, Karra Samu and Kathi Samu are incredibly dynamic and visually captivating martial art forms
Usha Play has teamed up with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel, and Prashikshan va Sanskrutik Seva Sanstha, Pune to revive an old indigenous sport of Maharashtra - Mardani Khel