The COVID-19 crisis has brought a change in way people, the global economy, business, and even social activities run. When physical movement and gatherings were restricted, it was the virtual world that people turned to. Companies accelerated digitization, and moved all their operations online, as it was the only way to save drowning economies. It was the need of the hour. And it was no different for the women of the USHA Silai Schools.
With an aim to enhance the skills of the women of the Silai Schools and increase their earnings in times of pandemic, USHA International has launched a mobile App called ?USHA Silai'. Along with enhancing skills through tutorial videos, the app also provides Silai School women with a platform to sell their products in the online market.
The mobile App helped Mamta Tanwar from Madhya Pradesh to take charge of her future and inspire others. From being a rape survivor to becoming a businesswoman, Ms Tarwar's journey was felicitated with a special award on ?First-time women entrepreneur' in Business Women Expo-2021 on International Women's Day.
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
The USHA Silai School Program empowers women across India with sewing skills, transforming them into trainers and fostering community growth and independence
Celebrating women entrepreneurs and their handmade crafts, empowering communities through creativity at the 5th Meghalaya Aajivika Saras Mela
USHA Silai School in Ramanathapuram empowers local women through tailoring education, enabling them to build businesses and achieve financial independence
Mamata Devi's inspiring journey from hardship to empowerment through sewing training, uplifting her community and transforming lives
Women in rural India, like Geetaben and Leelaben, are transforming lives through Silai Schools and Training Cum Production Centres, fostering empowerment, skill development, and community resilience
Anwara Begum's journey with USHA Silai School in Odisha showcases her transformation into a successful entrepreneur, empowering her community and inspiring young girls toward financial independence