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USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

The COVID-19 crisis has brought a change in way people, the global economy, business, and even social activities run. When physical movement and gatherings were restricted, it was the virtual world that people turned to. Companies accelerated digitization, and moved all their operations online, as it was the only way to save drowning economies. It was the need of the hour. And it was no different for the women of the USHA Silai Schools.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

With an aim to enhance the skills of the women of the Silai Schools and increase their earnings in times of pandemic, USHA International has launched a mobile App called ?USHA Silai'. Along with enhancing skills through tutorial videos, the app also provides Silai School women with a platform to sell their products in the online market.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

USHA collaborated with the Confederation of Women Entrepreneurs (COWE) to conduct training among the Silai women across the country to help them learn and use the new app and work in the digital space.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

The USHA Silai mobile App contains content on sewing machine maintenance, sewing techniques for various garments. The mobile app is available free of cost in 12 languages.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

The efforts towards bringing digital literacy to Silai School women has made them comfortable in using various platforms like Google Meet, Zoom, WhatsApp among others.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

The Silai School women have been trained on using how to use digital media, enrol on e-comm platforms, learn online payment know-hows and market their products through platforms like COWE Mart or GeM (Government e-Marketplace) portal for selling products.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

The mobile App helped Mamta Tanwar from Madhya Pradesh to take charge of her future and inspire others. From being a rape survivor to becoming a businesswoman, Ms Tarwar's journey was felicitated with a special award on ?First-time women entrepreneur' in Business Women Expo-2021 on International Women's Day.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

Bishaka Mahanta from West Bengal was also felicitated with an award and cash price of Rs. 10,000 for a successful venture in digital marketing.

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

Savita Thakur, from Bihar, is another Silai School woman who is using the App for making her business grow. She makes video tutorials for her students and charges on the basis of the content she prepares.

Adopt a Silai School

Adopt a Silai School

Do you want to be a part of the huge change that Usha Silai School is bringing about in the lives of millions of rural women? With just a simple click of a button, you can now contribute towards the opening of an Usha Silai School or support various other aspects of the school.

About the Initiative

About the Initiative

Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.

 

Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.

 

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