USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App
The COVID-19 crisis has brought a change in way people, the global economy, business, and even social activities run. When physical movement and gatherings were restricted, it was the virtual world that people turned to. Companies accelerated digitization, and moved all their operations online, as it was the only way to save drowning economies. It was the need of the hour. And it was no different for the women of the USHA Silai Schools.
With an aim to enhance the skills of the women of the Silai Schools and increase their earnings in times of pandemic, USHA International has launched a mobile App called ?USHA Silai'. Along with enhancing skills through tutorial videos, the app also provides Silai School women with a platform to sell their products in the online market.
The mobile App helped Mamta Tanwar from Madhya Pradesh to take charge of her future and inspire others. From being a rape survivor to becoming a businesswoman, Ms Tarwar's journey was felicitated with a special award on ?First-time women entrepreneur' in Business Women Expo-2021 on International Women's Day.
Do you want to be a part of the huge change that Usha Silai School is bringing about in the lives of millions of rural women? With just a simple click of a button, you can now contribute towards the opening of an Usha Silai School or support various other aspects of the school.
Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.
Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.
Written by Barkha Mathur | Wednesday February 09, 2022During the COVID-19 pandemic when people were struggling to earn a living, several women across the country benefitted from USHAs 'Adopt A Silai School' programme
- Written by Aastha Ahuja | Monday January 31, 2022
With an increase in the number of Silai Schools across the country, a need for more trainers to deliver quality training was realised and this led to the concept of Master Trainers, which has now been in practice for a few years
- Written by Barkha Mathur | Wednesday January 26, 2022
Silai Hero Sweta Sudarshan is the face of the joint initiative of USHA and UNFPA to take life skills to women in rural areas
- Written by Barkha Mathur | Wednesday January 26, 2022
USHA has been training rural women in sewing and stitching for 11 years. Now, with UNFPA, it is providing life skill education to help them earn a better income
- Written by Barkha Mathur | Friday January 21, 2022
USHA and Balrampur Chini Mills Limited have come together to help women in rural areas from Uttar Pradesh to open their own USHA Silai Schools and become financially independent
- Written by Barkha Mathur | Friday January 21, 2022
USHA and Aavas Foundation have joined hands to promote skill development among rural women in Rajasthan, Gujarat and Maharashtra
Rohit Bal
Sayantan Sarkar
Shaila Khubchandani
Sreejith Jeevan
Swati Vijaivargie
Rohit Bal
Sayantan Sarkar
Shaila Khubchandani
Sreejith Jeevan
Swati Vijaivargie