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USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

USHA Silai Women Now Connected With Online Market, Thanks To The New Mobile App

The COVID-19 crisis has brought a change in way people, the global economy, business, and even social activities run. When physical movement and gatherings were restricted, it was the virtual world that people turned to. Companies accelerated digitization, and moved all their operations online, as it was the only way to save drowning economies. It was the need of the hour. And it was no different for the women of the USHA Silai Schools.

With an aim to enhance the skills of the women of the Silai Schools and increase their earnings in times of pandemic, USHA International has launched a mobile App called ?USHA Silai'. Along with enhancing skills through tutorial videos, the app also provides Silai School women with a platform to sell their products in the online market.

USHA collaborated with the Confederation of Women Entrepreneurs (COWE) to conduct training among the Silai women across the country to help them learn and use the new app and work in the digital space.

The USHA Silai mobile App contains content on sewing machine maintenance, sewing techniques for various garments. The mobile app is available free of cost in 12 languages.

The efforts towards bringing digital literacy to Silai School women has made them comfortable in using various platforms like Google Meet, Zoom, WhatsApp among others.

The Silai School women have been trained on using how to use digital media, enrol on e-comm platforms, learn online payment know-hows and market their products through platforms like COWE Mart or GeM (Government e-Marketplace) portal for selling products.

The mobile App helped Mamta Tanwar from Madhya Pradesh to take charge of her future and inspire others. From being a rape survivor to becoming a businesswoman, Ms Tarwar's journey was felicitated with a special award on ?First-time women entrepreneur' in Business Women Expo-2021 on International Women's Day.

Bishaka Mahanta from West Bengal was also felicitated with an award and cash price of Rs. 10,000 for a successful venture in digital marketing.

Savita Thakur, from Bihar, is another Silai School woman who is using the App for making her business grow. She makes video tutorials for her students and charges on the basis of the content she prepares.