In many parts of the country now USHA has played a key role in nurturing a sports culture, especially indigenous sports, with the involvement of the women of the USHA Silai Schools – an initiative that empowers women in villages by first teaching them sewing skills, and then encouraging them to turn entrepreneurs. Not only does this twin approach help break gender barriers, and encourage community participation in sports, here in Jharkhand it is also helping revive the traditional sport of archery.
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The Priyaposh Mission, in a remote part of Simdega district, played host to an archery competition for people of all age groups. It created a buzz in the neighbouring villages and attracted people in large numbers – most of whom were renewing their association with archery after ages, but had ample enthusiasm for just participating in the event.
Most of those associated with this initiative say that with archery a woman automatically gets the support, not only of the older lot, but also younger family members, who are very keen to participate. For local villagers, it isn't just a way of staying in touch with their traditions, but it also creates an atmosphere of fun. This bonding fosters a sense of community, which is always necessary for the well-being and overall development of a community.
With over 100 men and women participating in the archery tournament, this initiative has provided sports & livelihood training a common platform, while also building goodwill and a sense of participation amongst the local community. And that is the ultimate aim of USHA's support to India's indigenous sports.
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USHA hopes they will be able to capitalise on this advantage and that their continued intervention will turn Puducherry into a strong contender in the silambam circuit of India
USHA has been persistently promoting local traditions and culture around the country, whether through traditional forms of art and craft or indigenous forms of spor
Yoga is practised worldwide by millions of people in many forms and variations. At its core, it is a mind-body practise combining physical posture, breathing techniques, and meditation for both health and relaxation
USHA has been joining hands with like minded partners as well as individuals to bring the benefits to as many women beneficiaries as possible
Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.
Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.
Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.
Usha Silai School has empowered many rural women to support their family and send their children to school.
The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.
The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.
Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.
Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.
Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.
Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.
Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.
Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.
With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.