Davos 2022 Editor's Notes: A Story About The India Story At WEF

| Updated: May 24, 2022 18:07 IST

An India Everywhere banner for the 2006 World Economic Forum Annual Summit at Davos, Switzerland. (Image: IBEF)

Follow this daily blog by BQ Prime's Managing Editor Menaka Doshi for all that you must know from the 2022 World Economic Forum Annual Meeting. Read the first blog here: Davos WEF 2022 Editor's Notes: The Tooze Effect.

Ajit Gulabchand asks me the same question every Davos. "Why are we discussing India and HCC in Davos? Shouldn't we be talking about the rest of the world here? We can discuss India and HCC back home."

Fair question. In my defence, it wasn't always like this.

When I first started covering the World Economic Forum's Annual Meeting, maybe in 2004/05, the purpose was to engage with global issues and speakers.

Then in 2006, India Everywhere happened. The New York Times described it as "an extravagant public relations campaign by India intended to promote the country as the world's next economic superstar".

An India Everywhere branded bus at the2006 World Economic Forum Annual Summit at Davos, Switzerland. (Image: IBEF)

A year before, we completed 60 years of Independence. India Everywhere was meant as a celebration and a counter-offensive to the attention China was getting.

The central government's India Brand Equity Foundation fronted the campaign but I'm quite sure its mastermind was Nandan Nilekani.

(Just the previous year, The World Is Flat was published. Authored by Tom Friedman of the NYT. Inspired by Nandan Nilekani. We undervalue the effort Nilekani made to put India, hence Indian IT, hence Infosys on the map. To change the global perception from a country of snake charmers to coders.)

Tom Friedman and Nandan Nilekani, speaking at a New York Public Library event, on March 23, 2009. (Image: NYPL/YouTube)

Anyway, to return to point, India Everywhere could not be ignored. That Davos trip was overwhelmed by interviews with ministers and CEOs of the over 150-member delegation. They stood in the snow, in dress shoes, politely waiting for this reporter and her team to get frosted equipment working and coordinating with an outdoor broadcasting van technician to get the signal to India. KV Kamath, Adi Godrej, Rahul Bajaj and YC Deveshwar (if memory serves me right), on a wooden platform, outside the Central Sporthotel. Davos regulars will smile. It's the hotel where most Indian delegates would stay.

The Central Sporthotel, in Davos, which was the preferred base of the Indian contingent at the WEF, for years. (Image: Central Sporthotel/Facebook)

Turns out, more Indian viewers (I was with CNBC-TV18 then) preferred watching their business leaders in the snow than those interested in euro/dollar parity conversations. And thus it began, the tradition of talking to Indians in Davos about the India story.

(To be fair, the Americans and Europeans also spend most of their time talking to their leaders.)

Speaking of the India story, I bear good news and bad. We are the more cheerful group here in the Alps, what with the Americans and Europeans attending in small numbers, the Russians outlawed, the Chinese barely here.

Most Indian CEOs here lead large companies, that have deleveraged, captured market share and strengthened their position in the past few years. Their mood is brighter. They are also more inured to fighting inflation than businesses elsewhere.

Axis Bank CEO Amitabh Chaudhry, during an interview, in Davos, on May 23, 2022. (Image: BQ Prime)

The mood in Europe is circumspect due to all the uncertainty, inflation and energy prices, Amit Kalyani, deputy managing director of Bharat Forge, told me.

"There is a lot of concern and there is very low attendance. Wherein towards the end of May, a lot of Europe is shutting down for holidays, a lot of European plants are taking holidays because of slack demand or supply chain issues. So, there is I would say definitely a lack of buzz at Davos as we spoke earlier, but I think you do see a lot of confidence and a lot of energy with the Indian companies here. I think the Indian companies have performed well during Covid. They have managed to overcome the challenges of Covid in a reasonable manner and I think—most companies here from India have good reason to be confident about the future."

Bharat Forge's Amit Kalyani, at the WEF Annual meeting, in Davos, on May 23, 2022. (Photograph: BQ Prime)

But, as they say, the more things change, the more they stay the same.

Which is why I'm not surprised that HCC is still battling to get Rs 13,000 crore in government dues. Had it got the money, it could have avoided a painful and prolonged debt-restructuring programme.

Now, its Chairman Gulabchand warns that new infrastructure companies are also witnessing rising dues. Worse still, with the sharp rise in input costs and rising finance costs, if governments don't make provisions for project cost escalation now, another wave of disputes, dues and debt restructurings will be triggered soon.

Ajit Gulabchand gestures during an interview, on the sidelines of the World Economic Forum Annual Meeting, in Davos, on May 23, 2022. (Photograph: BQ Prime)

Got to wrap, the forecast is for rain--it was for all day and it didn't, and I doubt my luck will hold anymore.

Read more from BQ Prime at Davos 2022:

→ Adam Tooze On India's New Role In Post-War World Order

→ Crypto Council CEO On What She Finds Odd In Bans On Digital Tokens

→ Amitabh Chaudhry On What Happened At Axis Mutual Fund

→ Infra Projects Stuck In Vicious Cycle Of Pending Payments: Ajit Gulabchand

Menaka Doshi is Managing Editor at BQ Prime.

Published: May 24, 2022 18:07 IST

Davos 2022 Editor's Notes: A Story About The India Story At WEF

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