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NDTV World Summit 2024: Quick Commerce To Be Not So Quick? Entrepreneur Sudhakar Adapa Explains

Sudhakar Adapa, founder and CEO of BIA Brands, explained the difference between e-commerce and quick commerce and how quick commerce will have to be 'not so quick' to become sustainable. "E-commerce is thriving these days while quick commerce or q commerce is probably the new version of e-commerce. The fundamentals of business are going to be the same, it's just about how we are going to deliver, that is going to change," Mr Adapa said at the NDTV World Summit 2024.

He also said the definition of quick will have to change for the model to be sustainable.

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As the Hon'ble Prime Minister Narendra Modi settles into his third term, India's global influence continues to expand, reshaping both geopolitical dynamics and economic landscapes. Amidst ongoing conflicts in Europe and West Asia, India has emerged as a responsible global power, adeptly navigating complex international relations and offering leadership.

In this transformative era, the world turns to India for guidance. It is within this context that NDTV proudly presents its flagship event, NDTV World Summit 2024 – The India Century, scheduled for October 21st and 22nd.

Continuing NDTV’s legacy of pioneering media, we will also launch NDTV World at the summit, with the tagline: "Seeing the World from Where India Stands." NDTV World aims to be a leading voice from Asia and India on the global stage.