PepsiCo India, in association with NDTV, proudly presents the Voices of Harvest Awards 2025 — a national platform celebrating India’s farmers who exemplify excellence in innovation, sustainability, leadership, and community impact. Anchored in the spirit of Partnership of Progress, the initiative recognizes that inclusive agricultural growth flourishes through collaboration among farmers, the private sector, NGOs, and policymakers.

The awards aim to honor outstanding farmers—both men and women—who demonstrate innovation, resilience, and social leadership within their communities. Beyond recognition, the platform seeks to promote best practices such as digital agriculture, regenerative farming, water stewardship, and crop diversification that can be scaled across regions.