Madhur Sugar and NDTV bring you a campaign - Sirf Packed Nahi, Hygienic Bhi, with the aim of highlighting the importance of not just food packaging, but also hygiene practices behind it - a subject that has gained momentum in today’s health-conscious world.
The campaign focuses on raising awareness about the risks of unhygienic, improperly packed food, encouraging consumers to read labels carefully. Madhur Sugar champions food safety through its advanced manufacturing and packaging standards.
Facts
Unpackaged staples expose the food to all kinds of contaminants. Packaging extends the shelf life of food items and keeps them safe & hygienic. Source: Reasearch Gate -Impact of Packaging Materials on Food Safety and Shelf Life
Barcodes and date stamps in packaged products provide consumers critical information about traceability, shelf life, allergen warnings, and food safety certifications. Source: FSSAI Licence Regulations on Food Packaging
Sustainable and responsible packaging options are available that maintain hygiene and safety while reducing environmental impact. Source: U.S. Food and Drug Administration
Packaged food protects items from contaminants and damage, thereby extending shelf life and ensuring that more food reaches consumers. Source: International Research Journal on Advanced Science Hub
