About The Campaign

Madhur Sugar and NDTV bring you a campaign - Sirf Packed Nahi, Hygienic Bhi, with the aim of highlighting the importance of not just food packaging, but also hygiene practices behind it - a subject that has gained momentum in today’s health-conscious world.

The campaign focuses on raising awareness about the risks of unhygienic, improperly packed food, encouraging consumers to read labels carefully. Madhur Sugar champions food safety through its advanced manufacturing and packaging standards.