#TheCycleOfChange | Actor Shriya Saran talks about her #CoronavirusLockdown experience
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/1jb7mJYPDg
#TheCycleOfChange | "Delhi roads are still hostile for pedestrians and cyclists. This is something we have been working on since last three decades": Geetam Tiwari, Professor, Civil Engineering, IIT Delhi
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/L6OrLQjpWu
#TheCycleOfChange | "I have been pushing for electric cars, buses...e-vehicles for past 7-8 years": Union Minister Nitin Gadkari.
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/MqmuEXFtaV
#TheCycleOfChange | Mumbai bicycle mayor Firoza Suresh on existing mindset of people in context of daily commute in urban cities.
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/wTVwuowE3D
#TheCycleOfChange | BYCS Co-founder, Lee Feldman talks about bicycles as an alternative to automobiles for environmental conservation.
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/CnTRuNxH87
#TheCycleOfChange | "We should encourage cycling as much as possible": Umesh Malik, Vice-President, Public Affairs & Communication, Hindustan Coca Cola
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/yOv15jdjdm
#TheCycleOfChange | "Jab sab theek hoga na, to ye to karte rahengey": Actor @divyadutta25 recites her poem on lessons we can learn from #coronavirus crisis
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/MNtNthxSaU
#TheCycleOfChange | "Environmental gains of lockdown have come at a cost - economic slowdown. We need to maintain balance": Rajasthan Deputy Chief Minister @SachinPilot
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/f4gBnkU6WA
#TheCycleOfChange | "It's very important to stay fit during these times": Cricketer Jemimah Rodrigues on #coronavirus crisis
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/zuMCZ2aflC
#TheCycleOfChange | "If we learn our lesson well and re-set our priorities, we will be able to not only live in a better world but also be much better prepared for environmental dangers": Medanta Chairman and Managing Director Dr Naresh Trehan
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/67htLZQZS9
#TheCycleOfChange | " #CoronavirusLockdown has given us time to witness the environmental changes and find ways to reduce emissions": Actor and writer @kalkikanmani
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/mDCj0JBNEJ
#TheCycleOfChange | "We have to educate the masses as much as can": Actor and producer @AnilKapoor on ways to sustain environmental gains of #CoronavirusLockdown
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/zVlKM8xNnq
#TheCycleOfChange | "More and more data shows people are not going to hospitals. They are going to hospitals for #coronavirus, not other reasons": Sunita Narain, Director General, CSE on environmental gains of lockdown
- NDTV (@ndtv) May 2, 2020
[In partnership with @Hero_Cycles] pic.twitter.com/mOTyuBfzP7
How do we ensure the Earth stays clean and green post the #CoronavirisCrisis? Join the #TheCycleOfChange telethon this Saturday at 7 pm.
- NDTV (@ndtv) April 30, 2020
(In partnership with @Hero_Cycles) pic.twitter.com/gB1q0cc9HJ
Since the lockdown began, nature has been given a rest and it has never looked more beautiful.
Our air is cleaner than it has been for years, our skies are blue and clear. We need to maintain this change.
NDTV and Hero Cycles have joined hands and initiated a campaign #TheCycleOfChange with a motive to keep these environmental gains from slipping away once the lockdown is lifted.
The campaign aims to provide a platform to discuss life after lockdown, as the lockdown may lift, but the virus will stay with each one of us for a long time. So, how do we best work with our lockdown habits, which are becoming the new normal?
How do we keep these environmental gains from slipping away completely?
Hero cycles is a part of The HMC Group which has a $ 1.2 bn asset base and over 7,500 employees across the globe.
Incorporated in 1956, Hero Cycles Limited is the largest cycle manufacturer in the world. The company has a manufacturing capacity of 7.5 million cycles per year, with its units in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP). The company has a state-of-the-art manufacturing facility in Sri Lanka as well. In addition to this, the group has a Global Design Center in the UK and owns Avocet Sports in the UK, HNF - a highly specialized high end electric cycles brand in Germany and FireFox Bikes in India.
While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European cycle market, the acquisition of Firefox Cycles was a strategic move to cement its position in the fast-growing premium bicycling segment in India. The recent acquisition of HNF gave Hero Cycles entry into the specialized electric cycles in Germany and its design capabilities which can be leveraged to cater to the world demand.
Hero Cycles is a leader in both the standard and special cycle segments in India, with an overall market share of about 40%. The company is equipped with state-of-the-art infrastructure and the most modern machinery. A nation-wide distribution network with over 3,000 dealers and the favorable location of its plants near vendors support its operations and facilitate competitive pricing of its cycles. Hero Cycles also exports to various countries in Middle East, Africa, Asia and Europe.