This educational initiative aims to help empower Indian women and parents to take an important step in helping safeguard their health and the well-being of their families.
The campaign communicates to parents the importance of getting their children, especially girls aged 9 years and teenagers, HPV vaccinated to help reduce the risk of cervical cancer & certain other HPV-related diseases. The initiative also targets women aged 18-45 years of age, encouraging them to consult their Gynaecologist about on HPV prevention with vaccination to help protect themselves and their loved ones.
By spreading awareness of the overall burden and need for prevention with HPV vaccination & its established safety and effectiveness, the campaign envisions to help enable women to take a proactive step towards cervical cancer prevention after consultation with their doctor.
Worldwide, cervical cancer is the fourth most common cancer in women. In India, cervical cancer contributes to approximately 6–29% of all cancers in women
Despite being a highly preventable cancer, in the year 2022, 604,127 women reported with cervical cancer, and 341,831 women lost their lives from the disease globally
Worldwide, 70% - 80% of cervical cancers are attributed to HPV, mainly genotypes 16 & 18. In India, HPV prevalence is 88 - 97% among women with cervical cancer
In contrast to developed countries, cervical cancer is a public health problem in developing countries like India, so much so that it is the 2nd most common cancer in women aged 15 to 44 years in India
