Vote For Change

The Datsun Party Reveals Its Leader


A true leader is one that inspires and unites people towards a common goal – the betterment of the people. You can’t be a successful leader or win elections in this country without a mass appeal. The air resonates with cheers and shouts of “Humara neta kaise ho…” (How should our leader be). Afterall the Datsun Party is going to officially reveal its leader and the face of its campaign.

With Election fever at its peak, there has been a lot of speculation on who the Datsun Party will field at its leader. There is a clear frontrunner; everyone’s favourite so will the party go with the popular sentiment or spring a surprise? The party is soaring on the popularity charts, especially after it launched its manifesto; it seems to be increasing its support among the masses. The young and the old seem to relate to the issues that the Datsun Party is focussing on.

But today it’s all about the revelation of the leader. The veil will be lifted on who will lead the party in this election which will be hard fought. Dismantling years of archaic established structures will need some doing. It’s an election that many analysts believe has caught the imagination of the otherwise jaded voter. This election will see record turnout, the pollsters predict. Time for the countdown - 5, 4…

The crowd can’t wait anymore, they drown out the countdown with a cheer of their own – redi-GO! redi-GO! redi-GO! 3, 2, 1…

Fireworks erupt, confetti blasts fill the air and there emerges the redi-Go, the people’s car, the leader with all the qualities people were waiting for. Standing tall above the ground, looking splendid and welcoming with its space, ease and comfort, the redi-GO oozes confidence and packs in quite a punch. Cheers of “Humari neta kaisa ho, redi-GO jaisa ho!” makes it impossible to hear any reaction from the opposition. There is no stopping people’s power now. They make it apparent yet again; people are ready to #VoteForChange.

Coming Up: The Road To Victory Of The Datsun Party. Stay tuned.

About The Campaign

‘Election in India’ is the strongest metaphor for the ‘power to change what is not acceptable and in turn to choose something that is new, modern and progressive’. Datsun decided to harness this evocative power of elections, which cuts through the geographical, cultural, linguistic, ethnic and religious barriers and invites people to come out in open and participate in this process of change.

Datsun believes that the moment of change has arrived in the Indian small car segment and now the car buyers need to exercise their choice. Datsun will be positioning itself as a Party that will bring about a change and come to rescue of the common man’s issues on the roads.

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