‘Election in India’ is the strongest metaphor for the ‘power to change what is not acceptable and in turn to choose something that is new, modern and progressive’. Datsun decided to harness this evocative power of elections, which cuts through the geographical, cultural, linguistic, ethnic and religious barriers and invites people to come out in open and participate in this process of change.
Datsun believes that the moment of change has arrived in the Indian small car segment and now the car buyers need to exercise their choice. Datsun will be positioning itself as a Party that will bring about a change and come to rescue of the common man’s issues on the roads.
