The challenger always has the edge. It can throw caution to the wind, doesn’t have to play safe, nor stick to the tried and tested route. The challenger can just focus on charting its own course and work its way up. It forces you to not just nod along but question and demand what is rightfully yours. And then deliver on the expectations. Qualities, that make Datsun Party the perfect challenger. Read More
The excitement is palpable in the air. There is a sense of optimism among people and panic amongst rivals. Afterall while people want change, rivals want status quo. But democracy is great leveller and many a mighty have fallen by the way side. Finally people power can sense victory. Read More
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‘Election in India’ is the strongest metaphor for the ‘power to change what is not acceptable and in turn to choose something that is new, modern and progressive’. Datsun decided to harness this evocative power of elections, which cuts through the geographical, cultural, linguistic, ethnic and religious barriers and invites people to come out in open and participate in this process of change.
Datsun believes that the moment of change has arrived in the Indian small car segment and now the car buyers need to exercise their choice. Datsun will be positioning itself as a Party that will bring about a change and come to rescue of the common man’s issues on the roads.