Bachpan Manao with EkStep and NDTV: Letting Them Celebrate Their Childhood, Their Way
The campaign is about recognising that earning in early childhood (0-8) happens best through joy and play.
NDTV's #BachpanManao Studio 
Today, our studio is more than just a set-it's a playground for young minds! A space where children can explore, imagine, and learn through play. Every corner reflects the spirit of childhood, filled with creativity, colors, and endless possibilities.