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Bachpan Manao with EkStep and NDTV: Letting Them Celebrate Their Childhood, Their Way
The campaign is about recognising that earning in early childhood (0-8) happens best through joy and play.
A Collective Commitment to #BachpanManao by NDTV & EkStep
NDTV, in collaboration with EkStep and its partners, reaffirms its dedication to nurturing childhood through play. Together, we champion the first 3,000 days of a child's life, recognizing the immense learning opportunities that come through free and joyful play.
This partnership is a step toward fostering an environment where every child can explore, learn, and grow.