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Bachpan Manao: Campaign Launch Highlights

Bachpan Manao with EkStep and NDTV: Letting Them Celebrate Their Childhood, Their Way

The campaign is about recognising that earning in early childhood (0-8) happens best through joy and play.
Feb 23, 2025
10:24 (IST)
#BachpanManao Pledge | Less Screen, More Play!
Play is the heart of early childhood, fueling learning, growth, and joy. But screens are taking over, limiting the time kids spend exploring the world around them. EkStep & NDTV are on a mission to change that! Let's build a community that prioritizes play over screen time.Take the 'Less Screen. More Play' Pledge now 👉 ndtv.com/bachpanmanao