Bachpan Manao with EkStep and NDTV: Letting Them Celebrate Their Childhood, Their Way
The campaign is about recognising that earning in early childhood (0-8) happens best through joy and play.
Bachpan Manao Campaign: A Nationwide Call to Ensure Every Child in India Enjoys a Joyful Childhood NDTV, in collaboration with EkStep, proudly celebrates the most vital and transformative years of a child's life. Childhood is a time for joy, discovery, and boundless opportunities. Through the #BachpanManao initiative, we aim to spark a nationwide movement dedicated to ensuring that every child in India experiences the happiness and freedom of a joyful childhood. We invite policymakers, corporate leaders, educators, parents, and caregivers to join us in this mission. Together, let's champion a future where every child gets the chance to learn, play, and grow-Bachpan Manao!