Icons Of Bharat
Icons Of Bharat

About Icons Of Bharat

Icons of Bharat is a platform to celebrate success of grass root entrepreneurship from the heathland of India. It is a show that recognise the real heroes who are building a better Bharat through their hardwork and determination in the field of agriculture and small businesses. The real Icons of Bharat are farmers, housewives and other micro entrepreneurs who are inspiring millions to become self-sufficient and live with dignity. 


We believe that no dream is too difficult if we have the right motivation, skills and network. Through the movement called “Icons of Bharat”, we are bringing out the real stories of such courage and inspiration across small towns and cities of India. 


The show is conceptualised by Indianmoney’s ffreedom app and is a 28 episode show to be aired on NDTV India from 29th May onwards. The show would air from 9.30 PM to 10.30 PM every Saturday and Sunday on NDTV air and ffreedom app. 


Each episode would feature 5 Icons from the heathland of Bharat, where they will share their story of resilience and success. The jury members (ffreedom ambassadors) would choose the “Shrestha Icon of Bharat” from each episode. After the preliminary rounds, each Icon would get a chance to participate in the grand finale to get the title of “Savra-s Shrestha Icon of Bharat” title. Stay tuned to learn more about the show .

About The Partner

“ffreedom” is India’s largest livelihood education app. 


Our vision is to help every Indian find their road to financial freedom by providing the relevant livelihoods skills along with personal finance knowledge. Currently, ffreedom has 7 million + registered users on its platform. 


What we offer on ffreedom: 


Content: 750+ courses on farming, small businesses and personal finance across 30 themes that learners can choose from, based on their goals and experience. There is a guided pathway for learning based on each theme. These courses are available in 6 languages – English, Hindi, Kannada, Telugu, Tamil and Malayalam. 


Community: A peer community where people can ask and answer specific questions and translate their learnings to action.


Marketplace: A trusted network of social commerce, for, by and with our learners and mentors. 


About Indianmoney’s ffreedom App: 


ffreedom is a revolutionary platform on a mission to inspire and enable people to achieve financial freedom. We at ffreedom believes that anyone can achieve financial freedom through a combination of just the right knowledge and networks and access to the tools and technology for scaling. 


Indianmoney has conceived the ffreedom app that combines the three interconnected elements of content, community and commerce in one platform to help our learners to learn, share their learnings and build trusted networks for growing their businesses and farming ventures. 


Sudheer founded Indianmoney in the year 2008 with the vision of making India financial literate nation by providing financial advice/consultation to anyone looking for expert opinion. The spark of the idea came from a conversation he had with an auto driver who was not getting the right information about his insurance. Sudheer realised that timely and simplified personal finance knowledge can help millions.


Over the last 13 years, Sudheer has conducted numerous workshops across the country to educate people about financial literacy. His workshops has inspired millions of people in India to achieve financial freedom. 


Through these, Sudheer also found that more people are searching for relevant livelihood skills that can help them set up and scale their farming and business ventures. His vision is of a Bharat where people can build a better future for themselves and their communities, thus creating a nation of job-creators.

*Disclaimer: NDTV is the broadcast partner for Indian Money to present grant money to participants to scale up their business. The contributions are received by  participants.


NDTV has no role to play in the use of contributions and will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of these donations.