While Iruthayamary, who owns a sewing machine did minimum job work at home and along with that worked at an NGO on a part time basis, her husband Elumalai, works as a driver at a private company and has both an unstable job and an unstable income.
Determined to bring in a change in her family's life and provide a better standard of living to them, Iruthayamary enrolled herself in USHA Silai School programme in August 2013 and went on to start her own silai school in September 2013.
Today, when Iruthayamary wakes up in the morning at 5:30, she doesn't think about her finances, but about her work and plans her day accordingly. As soon as she wakes up, she gets involved in the household work, sends her children to school and college and then reaches her silai school by 9:30. On normal days, she runs her silai school till 9 at night and during peak season, she even works till 11.
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As of now, Iruthayamary has trained 65 women and is currently giving training to three women. With a monthly income of Rs. 20,000, she is not only contributing to the household expenses but is also providing good education to her children. Today, her son is pursuing engineering from a private college and her daughter is in 11th standard is studying in a private school.
Iruthayamary's dedication and perseverance created an opportunity for her to produce a clothing line which was further exhibited at the Lakme Fashion Week 2018. For this, Iruthayamary along with 32 other USHA Silai school women worked and learned under the guidance of renowned designers.
I never knew what patchwork is, but here I not only learned, but tried my hands at patchwork. I learnt a lot of designs and now I am confident of producing more new designs using the lessons I have inherited here, says Iruthayamary.
After all, Iruthayamary now aims to become a top notch tailor of her village, someone who knows all kinds of designs. She wishes to pass on the lessons she has learned and wants to teach and train more and more women and enable them to earn their own livelihood.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.
Usha Silai School has empowered many rural women to support their family and send their children to school.
The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.
The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.
Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.
Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.
Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.
Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.
Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.
Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.
With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.