Kashmir's striking beauty fails to hide its grave reality. Among various issues that the state is grappling with, literacy rate, especially among women is a cause of concern. And then there is the issue of unemployment. Centre for Monitoring Indian Economy Report 2017, noted that Jammu and Kashmir had the highest unemployment rate in India, just above 12 per cent - higher than the national average at the time of 4.7 per cent. The prolonged violence in the state has prevented girls and women from stepping out of their homes for decades.
The Usha Silai School initiative forayed into Kashmir in 2012 to set up a training centre to tap into the state's talent pool and give some of its women an avenue to become self-reliant. What began as a small initiative to train women to stitch clothes, took a larger than life dimension for these women, when the trainees at the Silai school became a part of the Silai Label movement in 2018.
USHA's very own fashion label 'Silai' gives a big push to the humble dreams of many women from rural areas who have been trained at USHA Silai Schools. For the creation of the label, women from the Silai schools were given an opportunity to enhance their skills and 32 women were selected to be mentored by professional fashion designers.
Also Read: Silai School Opens Up An Opportunity For Women In Kashmir To Be Part Of The Lakme Fashion Week
As part of the Silai label, few women from the Jammu and Kashmir production unit will be selected after a rigorous assessment process. These select few will then work with ace designer Rohit Bal to stitch the clothes he will showcase at the Lakme Fashion Week.
The journey has not been an easy one, yet the women brought themselves one step closer to having their clothes shown at the Lakme Fashion Week, with the ace fashion designer Rohit Bal and his team working to train the women and guiding them every step of the way. The shortlisted women were made to travel to Delhi for the first time, for the assessment of the samples made by them.
The assessment was done by Rohit Bal himself and the women did not disappoint him. He was impressed with what the women achieved during their training to replicate some of the samples sent by him. In the ace designer's words, the team did an exceptional job to meet his expectations and whatever scope for improvement remained; he had no doubts that these women had the capability to match the quality standards he aspires for.
Post the Delhi visit, the journey of their dreams was well and truly underway. The hard work resumed once they returned to Kashmir for the next stage – the final production and the ladies had a lot of ground to cover.
That's when Chilai Kalan approached, the 40 day period, when winter is at its harshest in Kashmir. People in the valley face extreme hardships during these 40 days as the region is gripped by intense cold with high chances of snowfall and rain and the minimum temperature dropping to as low as minus 4.4 degree Celsius.
Also Read: Silai School Opens Up An Opportunity For Women In Kashmir To Be Part Of The Lakme Fashion Week
It was in the middle of this adverse weather conditions that the production for Rohit Bal's line began at the Usha Silai School in Srinagar. The harsh weather in the valley was adding up to the existing challenges of a stiff timeline of delivering the products. With time already running out, an addition to the existing work load emerged; a requirement of 10 more samples was made.
Given the unavoidable circumstances, the team decided to shift the production from Srinagar to Gurugram (Gurgaon) near Delhi. Shifting the production centre proved to be a good decision, the work picked up pace and it helped the production get to the final stage faster.
Just a couple of days remained before the final garments are sent to Rohit Bal's studio, and their creators move closer to the dream of taking center stage at the Lakme Fashion Week 2019.
By the end of 2022, for every Rs. 100 invested in the training of women, the Usha Silai School generated an average of Rs. 8,300, reported IIT-Delhi study
The partnership between Usha and the Sewaj Neesim Foundation is empowering women and giving old uniforms a new identity, a new purpose, and a new pride
Among the aims and objectives of the CRPF Family Welfare Association is to skill the CRPF wives and give them a sense of accomplishment
Renowned for its skill development program in sewing and tailoring, Usha's training cum production centre is enabling the wives of Army personnel at the village level to become financially independent
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.
Usha Silai School has empowered many rural women to support their family and send their children to school.
The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.
The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.
Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.
Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.
Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.
Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.
Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.
Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.
With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.