Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
The rural women of Uttar Pradesh, Odisha and West Bengal have undergone stitching and sewing training in USHA Training Centres, and learned new and traditional art forms of stitching garments. Most of these women are now financially independent and are imparting their knowledge to other women in their villages.
USHA Silai school women are reducing waste generated, by upcycling discarded clothes through traditional stitching practices. These are also increasing the quality and value of their products, enhancing their earnings and improving their lives
USHA-TATA Power Training Cum Production has partnered to set up solar powered silai training schools and production centres in Uttar Pradesh and Bihar. The partnership is targeting over 20 USHA centres across 200 villages in the two states.
USHA-NDTV Kushalta Ke Kadam has been working towards empowering women across India. This time they are making an effort to bring a change in the lives of tribal women by recognising their talent and nurturing their skills.
Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encouraging them to become entrepreneurs by taking up sewing and training others in their respective communities.
Several women around the country benefited from USHA's innovative ‘Adopt A Silai School' campaign during the COVID-19 pandemic, when the world had shut down and lakhs of people were trying to make ends meet. Because of the chances offered by the initiative, the 54 Silai Schools that were adopted during the course of the programme were able to weather the pandemic. Here's how the campaign has impacted the lives of women in need across the country's rural areas.
With the increasing number of silai schools across India, the USHA Silai School program required more quality trainers, hence came up with the concept of Master Trainers.
USHA International and the United Nations Population Fund (UNFPA), formerly known as the United Nations Fund for Population Activities have collaborated to develop life skills module for women in rural areas of India.
The USHA Silai School aims at taking the women's journey beyond being upskilled and independent. The focus is to induce an entrepreneurship culture among women in rural areas. USHA is working towards enabling and empowering women through partnerships with corporates like Aavas Foundation, a not-for-profit organisation and Balrampur Chini Mills Limited (BCML).
After the success of USHA Silai schools at various levels, government entities have come forward to join hands with USHA and seek support for the skill development of the rural women of India. Here is how USHA's partnership with the CWA (CRPF family Welfare Association) and the Government of Rajasthan making a difference.