The Protinex Protein Abhiyaan

Take the #ProteinPledge and join the Abhiyaan for a healthier you.

Pledge NOW
Pledges Taken So Far

    About The Campaign

    Protein is an integral part of our nutrition for overall well-being. Its deficiency can have a long-term impact on health and quality of life of the workforce. As per ICMR and IMRB data, 7 out of 10 adults in India have poor intake of protein. 73% of urban Indian adults have diets that are deficient in protein while 82% do not consume right sources or type of protein.

    Protinex is a trusted brand with a history of more than 60 years and an authority on protein and nutrition. In lockstep with the DNA of the brand which is creating awareness about protein and its relevance in health, Protinex is launching the Protinex Protein Abhiyaan – an awareness initiative to educate consumers about the importance and role of adequate protein consumption for better health and wellbeing. With this initiative, Protinex aims to educate consumers about their protein requirements and right food choices, for meeting quantity and quality of Protein in daily diets.

    Nutri Calculator

    Know your
    Protein Intake

    Calculate Nowand get 1 month diet consultation free

    Facts About Protein Sources In Food

    It is believed that green vegetables are a good source of protein, but that is not true.

    Latest Videos

    Expert Speak

    • Dr Monica Mahajan
      It is a myth that proteins are only found in non-vegetarian foods like eggs, poultry, fish, seafood and meats.

      There are plenty of vegetarian sources as well and these may actually be healthier options like milk, curd, paneer, soya and tofu, dals and legumes, nuts, seeds, whole grains, plant based diets may lack some essential amino acids which could be obtained by combing foods such as whole grains and legumes or consuming good quality protein supplements.

      Read moreDr Monica MahajanDirector Internal Medicine, Max Healthcare, New Delhi
    • Dr Kavita Gupta
      As per The Indian Council of Medical Research (ICMR) an average adult should consume about 1g of protein per kg of body weight every day.

      However due to lack of awareness there is protein deficiency especially in vegetarian people. There are simple solutions to it, they should try and add a protein in every meal. Legumes, sprouts, dals, milk and milk products, whey, soya, pea, egg, and non-vegetarian food items are some of the good sources of protein. Also, one should remember that overconsumption of protein can be harmful.

      Read moreDr Kavita GuptaClinical Dietitian & Certified Diabetes Educator Sunil’s Diabetes Care n’ Research Centre, Nagpur

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Disclaimer: The above content is non-editorial and have been sourced from third party syndicated feed. NDTV does not guarantee, vouch for or necessarily endorse any of the above content, nor is responsible for them in any manner whatsoever.