The Protinex Protein Abhiyaan
The Protinex Protein Abhiyaan
 

Take the #ProteinPledge and join the Abhiyaan for a healthier you.

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    About The Campaign

    Protein is an integral part of our nutrition for overall well-being. Its deficiency can have a long-term impact on health and quality of life of the workforce. As per ICMR and IMRB data, 7 out of 10 adults in India have poor intake of protein. 73% of urban Indian adults have diets that are deficient in protein while 82% do not consume right sources or type of protein.

    Protinex is a trusted brand with a history of more than 60 years and an authority on protein and nutrition. In lockstep with the DNA of the brand which is creating awareness about protein and its relevance in health, Protinex is launching the Protinex Protein Abhiyaan – an awareness initiative to educate consumers about the importance and role of adequate protein consumption for better health and wellbeing. With this initiative, Protinex aims to educate consumers about their protein requirements and right food choices, for meeting quantity and quality of Protein in daily diets.

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    Latest Videos

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Protein Fact Check

    Expert Speak

    • Dr Monica Mahajan
      It is a myth that proteins are only found in non-vegetarian foods like eggs, poultry, fish, seafood and meats.

      There are plenty of vegetarian sources as well and these may actually be healthier options like milk, curd, paneer, soya and tofu, dals and legumes, nuts, seeds, whole grains, plant based diets may lack some essential amino acids which could be obtained by combing foods such as whole grains and legumes or consuming good quality protein supplements.

      Read moreDr Monica MahajanDirector Internal Medicine, Max Healthcare, New Delhi
    • Ritika Samaddar
      Protein week is observed every year in India from 24th July to 30th July to spread awareness about the importance of protein in our healthy diet and its ill effects of protein deficiency.

      About 73% of urban population are protein deficient as per a survey by the Indian Market Research Bureau (IMRB). The daily requirement of protein for an average Indian Adult is 0.8-1.0g per kg body weight (50-60g of protein per day). Lack of protein is key to varied symptoms and diseases like fatigue and weakness, malnutrition, delay in wound healing, low immunity. Intake of protein rich diet also helps in fast recovery especially after an illness.

      Read moreRitika SamaddarChief Dietician, Max Healthcare, Saket
    • Dr Kavita Gupta
      As per The Indian Council of Medical Research (ICMR) an average adult should consume about 1g of protein per kg of body weight every day.

      However due to lack of awareness there is protein deficiency especially in vegetarian people. There are simple solutions to it, they should try and add a protein in every meal. Legumes, sprouts, dals, milk and milk products, whey, soya, pea, egg, and non-vegetarian food items are some of the good sources of protein. Also, one should remember that overconsumption of protein can be harmful.

      Read moreDr Kavita GuptaClinical Dietitian & Certified Diabetes Educator Sunil’s Diabetes Care n’ Research Centre, Nagpur

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