Rebuilding Lives - An Action-Oriented Campaign To Rebuild Lives Of Migrant Communities

Highlights Of Rebuilding Lives Telethon: A Campaign To Rehabilitate Migrant Workers Affected By Coronavirus Lockdown

Around 40 million migrant daily-waged workers have been hit hard by the lockdown imposed in the wake of COVID-19. Rebuilding Lives is an action-oriented campaign by American India Foundation (AIF) in partnership with NDTV to rebuild the lives of migrant communities. The need of the hour is for immediate relief to serve urgent needs, equal attention is required towards a sustainable and resilient rebuilding of lives through a multi-pronged response, addressing health, education and livelihoods.

Here are the highlights of the #RebuildingLives Telethon:

Jun 14, 2020
20:35 (IST)
Anand Ramamoorthy Managing Director, Micron India pledges a sum of Rs. 93,75,000 should be focused on challenges specific to the migrant, migration issues

Micron has had a long and a rich tradition working with the communities in the countries where we operate. Being a global company, we've had significant footprint in Asia, China. So, we had early access to pandemic in terms of early signs of the pandemic. This gave us a chance to plan and prepare better and as a result, very early on almost three months back, Micron globally announced a fund of Rs. 2,625 million that was focused on addressing almost all aspects of this pandemic. 

India was a significant beneficiary in the strategic site of Micron. Significant beneficiaries have been working tirelessly for the last couple of months, especially in the areas of food, in the areas of healthcare, areas of education and skilling. We have been largely operating in the state of Telangana where we are headquartered. We've also done some good work in the states of Andhra and Karnataka. And, we feel very obligated to help the migrant challenges that have come up more recently. A lot of IT infrastructures that we are all so proud of, has been built by these faceless, nameless migrant laborers. Now, it's the time for us as a community as responsible multinationals to walk the talk and do whatever we can.

#RebuildingLives

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About the Campaign

About the Campaign

Around 40 million migrant daily-waged workers have been hit hard by COVID-19 induced economic distress, lockdowns, travel bans and social distancing requirements. As they reach home enduring unprecedented ordeals, they face the risk of hunger, indebtedness and prolonged unemployment.

Their families face high infection risk and their children, particularly girls, the loss of learning. 

While the need of the hour is for immediate relief to serve urgent needs, equal attention is required towards a sustainable and resilient rebuilding of lives through a multi-pronged response, addressing health, education and livelihoods needs - both in the source and destination areas of migration. 

This crisis has also shown us the spirit of our community. We are truly inspired by the way citizens, non-profits, corporates and the government have come together to help those in need. As first responders, American India Foundation (AIF) has served 272,000 people across 16 states of India and has now joined hands with NDTV to raise awareness and resources to complement the government’s efforts to rehabilitate migrant families.

MONEY RAISED WILL BE USED FOR

Serve immediate and urgent needs of migrant communities, especially women and girls, with a focus on migration affected states

Emergency Relief:

  • Address immediate needs of migrants through food, hygiene essentials/unconditional money transfers

Livelihoods & Income Generation:

  • At least one member of a migrant household acquires a fresh skill/get upskilled and gain livelihood to increase household income

Public Health:

  • Protect and train community health workers (CHW) on pandemic preparedness and using digital tools
  • Support vulnerable communities in protecting themselves from Covid-19

Education:

  • Bridge the educational and digital divide through techno-pedagogy and virtual learning in government schools in a Covid-safe environment
  • Ensure continuity of education and remediation in community settings especially for young girls and adolescents