Reimagine Our Children's Future
Reimagine Our Children's Future



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About The Campaign

About The Campaign

COVID is not just a health crisis. It is a child rights crisis, affecting children's lives in all ways imaginable. With lockdowns being relaxed, things will improve but will not get back to normal for a very long time – during which time lives, educations and futures will be lost. 


The greatest long term impact of this pandemic will be on our children. With the health, nutrition, immunization, education, mental health and physical safety of our children severely impacted, Covid-19 has only made a bad situation even worse. Without our interventions & investments – of ideas, resources & heart - these children will have no future. It is in our hands to ensure that these forgotten victims of a catastrophic global crisis are given a future. We need to reimagine tomorrow, we need to reimagine our children’s future.


The pandemic has shown that all of us have  a role to play. Children have faced many crises around the world in history - including in India. The pandemic has shown that every child is at risk. But it has also shown what we can do when we come together.